Zilch is now at Holland & Barrett

10 August 2026

A Holland & Barrett shopfront on Coney Street in York

We have been sitting on this one for a few weeks, and we are delighted to finally say it out loud. Zilch is now stocked at Holland & Barrett.

You can order Zilch monk fruit powder from hollandandbarrett.com right now, and either have it delivered or collect it from your local store.

The news, in brief

Zilch monk fruit powder is live on hollandandbarrett.com.
Choose delivery or collection at the checkout, whichever suits you.
Collection from a Holland & Barrett store is free with no minimum spend, and there are more than 700 stores across the UK.
Standard delivery is £3.49, and free once you spend £35 or more.
Holland & Barrett joins Amazon UK, our own shop at enjoywithzilch.com, WellEasy and a growing number of independent health food shops.

Why this listing means a lot to us

Holland & Barrett has been trading since 1870. That is 156 years of selling health food on British high streets, through several changes of ownership and a full century before the phrase "wellness" meant anything to anybody. For a lot of people in this country, it is simply where you go when you want something better than the supermarket aisle.

Zilch has been trading since October 2025. Going from a standing start to a listing with a name like that, in under a year, is not something we take lightly. Retailers of that age do not add products casually, and being assessed on our own terms and accepted was a genuinely nervous moment for a small Edinburgh team.

We are not going to pretend this changes what is in the pouch. It is the same powder we have been shipping since day one. What changes is how easily people can find it, and how much reassurance sits behind it when they do.

How to buy it

Start at the product page on hollandandbarrett.com. From there you have two options, and the right one really just depends on whether you want it today or you are stocking up.

Collect from a store. Free, with no minimum spend. Pick your nearest branch at the checkout and collect when it is ready. Holland & Barrett runs more than 700 shops across the UK, so for most people there is one within a short walk or drive, and their store finder will tell you which is closest.
Have it delivered. Standard delivery is £3.49, and free once your order reaches £35. Worth knowing if you are adding other bits to the same basket.

What you are actually buying

If this is your first time meeting us, here is the short version. Zilch is a gentle water infusion of monk fruit, known technically as a decoction, dried into a powder with a soluble tapioca fibre carrier. It is whole-fruit derived rather than an isolated mogroside extract, which is a different thing from most of what sits near it on shelf.

The practical points:

No erythritol and no sugar alcohols. Erythritol solves the bulk problem neatly, but it brings a cooling mouthfeel, label confusion about how much monk fruit is really in the pouch, and digestive discomfort for some people. We went with soluble tapioca fibre instead.
About 3× sweeter than sugar. A decoction is far less concentrated than a purified extract, so you are not dealing with the tiny, hard-to-judge doses that extracts demand.
High in fibre, with no added sugar and no artificial additives.
Negligible calorie and glycaemic impact at typical serving sizes. You only need a little, and that is what keeps those numbers where they are.

The honest limitation: Zilch is not a cup-for-cup baking sugar. It does not caramelise, and it does not add bulk or moisture the way sugar does. In cakes you generally adjust the recipe rather than swapping one for one. Where it does its best work is hot drinks, yoghurt and porridge, smoothies, and sharpening up fruit sauces and dressings. There is more on that in our guide to how to use monk fruit sweetener.

Where else you can buy Zilch

Holland & Barrett is an addition, not a replacement. Everywhere you could already buy Zilch, you still can:

enjoywithzilch.com, our own shop, with free UK delivery.
Amazon UK, where Zilch is the best-selling monk fruit sweetener.
WellEasy, for anyone already doing a wider natural food order.
Independent health food shops, including The Natural Way in Banstead and Myriad Organics in Ludlow, with more being added steadily.

Independent stockists matter to us more than the list length suggests. Those shops choose what they carry one product at a time, usually after tasting it themselves, and several of them backed us long before a chain did. If you run a shop and want to stock Zilch, our wholesale page has the details, including ordering through Faire.

Our where to buy page is kept up to date as new stockists come on, and we have written a fuller guide to where to buy monk fruit sweetener in the UK if you want to compare your options.

Why choose Zilch?

Plenty of monk fruit products are mostly erythritol with a little monk fruit for the front of the pack. We built Zilch the other way round, as a whole-fruit infusion with a fibre carrier, because that is the version we wanted to put in our own coffee every morning. Being carried by a retailer that has spent 156 years deciding what deserves shelf space is a reasonable sign we got something right.

FAQ

Can I collect from any Holland & Barrett store?

Collection is offered across their UK branches, and there are more than 700 of them. How quickly it is ready depends on local stock, so the checkout will confirm what your chosen branch can do before you pay.

What does collection or delivery cost?

Collection from a Holland & Barrett store is free, with no minimum spend. Standard delivery is £3.49, and free once your order reaches £35. Holland & Barrett set these terms and can change them, so their checkout is the authority, not us.